Why do websites cost so much

Answer: Everything is relative, and the more effective the site, the more you will have to pay!

Please read this article: it adds perspective, as to why it costs so much to build a website, there are many components and steps that have to be carried out. It all takes time to accurately portray your business.

http://www.websearchsocial.com/how-much-should-a-website-cost. It also makes it clear that cheap is not always so wonderful.

Choosing between build your own, employ a pool of expert people, or employ just one expert person to do everything?

Even if you go to just one web expert to build your site, it keeps the build cost down, but they still need to point you in the direction of marketing experts, after they have finished building your website. So “one” person does not usually do everything.

If you build your own site: Yes you could go to ready-made build-your-own sites like wix and do it yourself, but I can tell you now, people come to me later, because they cant get the flexibility of add on functionality because of rules governing what is free and what is not, to tag on to their website. Plus, they end up at a brick wall because they find they need some technical help. Then end up having to relinquish their wix site, for a more professional expandable built website. Of course some people can successfully use the web building tools, and then just go to a marketer to promote the site; so depending on your needs it is do-able that way.

I can tell you straight, you can build a lovely website with no development skills in squarepace.com and get lots of helpdesk support, but it costs HUGE fees monthly to continue using their platform.

Another way is to pay for a minimal fee web hosting account like at siteground.com or bluehost.com and install a WordPress CMS (Content Management System) on it. Then your monthly or yearly costs are smaller.

Here is a link from Umbrella Co. they have put together guides for creating your own website, based upon using open source tools, (free) and you buying a domain name and web hosting account in advance. You can also search Google to find hundreds of Youtube tutorials, and I recommend building with WordPress as it has the most user friendly admin backend to edit and update pages.

If you employ a Team to build your site: To deliver a fully professional website, the team roles would be: a project manager, a back-end developer, a front-end developer, a web designer, a content writer, a SEO and social media integrator, and then they would point you to a bona fide expert Google Partner to do your promotion and marketing. You may even need a graphic designer to do your stationery. Then don’t forget you have to pay to maintain the sites back end and front end on a yearly basis.

When you go to a large web development company,  it seems very expensive but you can usually be sure you are getting the best from the latest cutting edge team. If you require many tailor-made bells and whistles on your site, or you need to cater for a large organisational site, then it is understandable you should go to a larger web development company. But be prepared to pay the price for their commercially run business. Prices are always depending what you are wanting. These types of sites take a minimum of 1 month or more to build. Prices can be $2000 to $30,000 NZD.

Web experts usually have university degrees, can charge anywhere between $50 per hour working privately, to $120 per hour on average, in New Zealand to build a one- off web site. Besides the fixed repeating materials costs, like hosting and domain name, it takes at least 10 hours or more to build a simple informational site from start to finish, which may not even include the SEO / Google Account / Social Media linking components. (those would be in addition, as would building shop or membership modules, and ongoing site maintenance which is done monthly). And of course, one needs specialist marketing applied to advertise sites to wider channels.

One other thing I have found with cheap competition from so-called developers from Asian countries: They always say yes to everything, but never do what you want, they don’t understand western expectations. They totally drain all your precious time, you have to keep going back to them again and again to explain simple and obvious things they have not done properly. Its just not worth the hassle. If you pay 6 pence, you get monkeys. Or drawings of horses that start off so fine…….

If you employ a solo developer to do everything: It may work well for simple informational websites, and is more affordable than paying for a team, but let the buyer beware: it may appear to be cheaper, but if the person you are thinking of employing has no portfolio on display on their website, then how will you know if they can do a good job? You don’t. He may be a starter fresh out of school and prepared to charge small. If he is great back end developer, not so good at the front end, and is an inexperienced communicator,  or works only at night when he is home from his main job, then your web project becomes a long drawn out hit or miss affair.  It could look like the picture of the drawing of the horse; starts out great at the back end, then when it comes to the front end they could let you down. So you need to be able to trust the person you engage for the job, that they have all the talents, are approachable and can finish it in the agreed time.

For small business websites: Quite often, developers or designers work from home alone, (like myself) and this enables cheaper fees. They are multi-tasking across the board, and having no problem keeping up with the latest techniques and trends, (thanks to Internet tutorials) they are able to deliver a satisfactory quality of website. So this is ideal for small businesses on a tight budget.  Solo developers of sites should also be able to put in on-page SEO and submit your web site to Google Directory, but you should not be expecting these same developers to spread themselves too thin, and offer to perform as an SEO Analyst as well, because that is a full time job in itself for Internet marketers and SEO specialists. ( At the same time I say this, you may possibly find some people who CAN do a little bit of all of it….)

Designers and front-end trained developers can now download and develop really tricky and beautiful WordPress site themes freely from open sources, without needing to know a line of code or needing a team of computer programmers to implement the website. And with the proliferation and availability of instant Plugins they can perform almost any functionality quickly – without employing team of programmers to get same result. To almost the same extent, because this information is readily available, a layperson can easily teach themselves to build and maintain their own website. However that would take a huge learning curve and heaps of time you may not have.

One thing you cannot do yourself: you do need a Google Partner after your site is built: I recommend clicking here >>>Dynamic Creative, they have advertising platforms to get you started on promoting your site on Google and other channels.

My brief summary:
My skills are theme deployment, design, and front end development. My focus is to provide small businesses with simple, affordable websites using beautiful ready-made themes. Average prices start at approx $1000. I place KeyWords in pages, write content, and link up Google tools.  I train users how to edit and maintain their sites, so they can become independent. I work from my home office, thus able to keep overheads costs down. I have 20 years experience, communicate well, having also taught WordPress at Night School.

Contact me to have your website built in WordPress.